How to Launch a Digital Product in 30 Days or Less
If you’ve been sitting on an idea for a digital product—whether it’s a recipe bundle, a language guide, a travel planner, or a printable workbook—this is your sign to get it out into the world. And no, it doesn’t need to take six months and a marketing team.
You can launch something real, helpful, and sellable in 30 days or less. Here's how I do it, and how you can too—step by step, no fluff.
Week 1: Plan It Like You Mean It
Pick your niche: Who’s it for? Be specific. “Busy moms who want dinner on the table in 20 minutes” is better than “people who like food.”
Choose ONE product idea: You don’t need a library of downloads. Start with one great thing.
Decide the format: PDF guide? Canva template? Audio download? Video class? Know how your people like to consume content.
Set your sales goal: Aim for “scrappy but profitable.” Even 10 sales is a win to start.
🧠 Bonus tip: Use ChatGPT to help brainstorm titles, bullet points, or outline your sections. Don’t overthink it—just get clear.
Week 2: Create It (Yes, It Can Be Fast)
Outline your content first: Use bullet points, not full paragraphs. Get the structure done before you try to make it pretty.
Design in Canva (or use a plug-and-play template): Make it visual, readable, and easy to use.
Keep it simple: Your product doesn’t need to be huge. A 5-page guide that solves a specific problem can sell better than a 100-page “ultimate” book.
🎯 Focus on DONE, not perfect. Polish can come later.
Week 3: Set Up the Shop
Choose a platform: Etsy, Gumroad, Squarespace, Payhip, or even a simple checkout page on ConvertKit.
Write your product description: Keep it clear, fun, and benefit-driven. Tell people what they’ll get, how it helps them, and why it’s worth it.
Upload your product + set the price: Start with something accessible (like $7–$15), unless it’s packed with value.
Test your checkout flow: Pretend you’re the customer. Is it smooth?
🚨 If it takes longer than 48 hours to get this live, you’re probably overthinking it.
Week 4: Launch & Promote
Send an email to your list: Even if it’s 12 people. Start talking about your offer.
Create 5–7 pieces of content: Think Pinterest pins, Instagram Reels, blog posts, or short videos showing how it helps.
Post on relevant Facebook groups or forums (if allowed)
Add the link to your bio, your email signature, your blog—everywhere
🎉 You launched! Now rinse, tweak, and repeat.
Final Thoughts: Done Beats Dreamed
Launching a digital product doesn’t need to be overwhelming. It doesn’t require a team, a massive email list, or months of prep.
Just one idea. One solution. And a plan to get it in front of the people who need it.
Start messy. Start small. Just start.
